OpenRank Score
29 / 100
| Company: | ConvertKit |
| Overview: | Email marketing for creators. |
| Plugin: | ConvertKit version 1.7.2 |
| Description: | Automatic appending of email opt-in to posts and pages as well as manual insertion. |
Scoring Factors
The following OpenRank scoring factors are based on an evaluation of version 1.7.2 of the ConvertKit plugin on WordPress 5.1.
User Experience (4 of 20)
- Target Audience (2/4)
- + Banner identifies “creators” as audience.
- – Description is sparse with formatting errors, if not for the nice banner I might wonder if I was looking at the wrong plugin. Uses technical language (e.g. meta box, shortcode) and industry jargon (e.g. lead capture) that’s different from streamlined language on main site.
- Onboarding (0/4)
- – No “welcome” banner. After installation, it disappears.
- – No setup walkthrough. API setup could be intimidating to a non-technical user.
- – Bug: “Tools” screen in Settings showed blank system info and blank debug log.
- Nativeness (2/4)
- + Makes use of a “Settings” page.
- – No Gutenberg block support
- Friction Free / Feature Availability (0/8)
- – Unable to create a new form within WordPress. (e.g. a default for my new site)
- – Adding a new form via ConvertKit.com requires me to go to “Settings” and trigger the refresh.
Support (8 of 20)
- Compatibility (0/4)
- – Not tested with 5.1, 2+ weeks after release
- Responsiveness (2/4)
- + All issues in Support Forums marked resolved.
- – Lack of follow-up on some items marked resolved. (Keep in mind that others will review topics to get their own help)
- Bug Fixes (2/4)
- + Issues being tracked on Github and progress is clearly visible.
- – No clear path to reporting issues with the plugin.
- Update Handling (2/4)
- + A changelog exists.
- + Recent releases.
- + Changelog references bug fixes.
- – Two releases (1.7.1 and 1.7.2) that appear to reference the same issue.
- User Documentation (2/4)
- + Reference to full documentation in plugin description.
- + Documentation has illustrations and seems well organized.
- – Not updated to correspond with new releases.
- – No developer documentation.
Integration (4 of 20)
- Hookability (0/7)
- – No documentation references to hooks for extending.
- Built-in Functionality (2/5)
- + Offers widget.
- + Category integration.
- – No Gutenberg block support
- Ecosystem Engagement (2/8)
- + Extensions for WooCommerce and Gravity Forms exist.
- – No references in the plugin to existing integrations (e.g. Gravity Forms, Ninja Forms, WooCommerce, WP Fusion)
- – No developer documentation to encourage extensions.
Best Practices (6 of 20)
- Coding Standards (4/10)
- Handbook Guidelines (1/5)
- Unevaluated, point given for current developer having Core Contribution badge.
- Accessibility Guidelines (1/5)
- Unevaluated, point given for current developer having Core Contribution badge.
5 / 20 – Contribution
- 5% for the Future (0/10)
- – No public acknowledgement or policy that I’m aware of.
- Participation (5/10)
- + Current developer is an active Core Contributor
Recommendations
The following items are recommended as the clearest steps towards increasing the OpenRank score:
- Focus plugin messaging on “creator” audience to better match brand messaging.
- Improve onboarding flow.
- Offer to (or automatically) setup a default form on plugin activation, as part of the onboarding flow. (Sending them with a direct link to the form on ConvertKit.com is fine for customizing it)
- Post “conclusions” on resolved forum posts for the benefit of future readers.
- Pin a “read before you post” to the top of forum with clear guidelines / expectations.
- Update developer documentation with guidance on extending the plugin.
- Add references to supported third-party plugins in plugin documentation and in onboarding flow (e.g. if you detect Gravity Forms installed, suggest the add-on).